MN governor proposes to make FDA DTC rules state law
Pharma Compliance Alert, July 26, 2006
Minnesota Governor Tim Pawlenty introduced two new pieces of legislation last week in an effort to tighten his state's control over prescription drug advertising. One proposal would adopt the FDA's DTC ad guidelines as state law to allow Minnesota to independently review drug ads and enforce the rules. Pawlenty also proposed legislation to require pharmas to report what they spend on advertising in Minnesota, with the goal of slowing the growth in drug costs and bringing accountability to the pharma industry, according to a report from his office. In addition to proposing state legislation, Pawlenty sent a letter to Congressional leaders calling for a two-year federal moratorium on DTC ads.
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