Life Sciences

Survey: PhRMA Code changes showing mixed results

Pharma Compliance Alert, February 18, 2009

Updates to the PhRMA Code on Interactions with Healthcare Professional are not significantly impacting sales representatives’ ability to sell products, according to preliminary results of Cutting Edge Information’s ongoing “Reinventing Pharmaceutical Sales Forces” survey.

The overall survey results show the Code’s changes have not drastically affected sales representatives’ ability to access physicians, but individual companies are reporting significant impact from the revisions.

Has your company instituted all of the changes recommended in the revised PhRMA Code? Download our free white paper, Updates to the PhRMA Code: Opportunities and Challenges for the Pharmaceutical Industry, to learn more about the revisions.