Massachusetts council announces marketing guidelines
Pharma Compliance Alert, December 17, 2008
Massachusetts will become the most restrictive state for pharmaceutical marketing if regulations proposed by the Massachusetts Public Health Council are adopted, according to a council press release.
The regulations are designed to regulate pharmaceutical and medical device manufacturers’ sales and marketing practices and mandate disclosure of compensation paid to healthcare professionals.
Under the new rules, pharmaceutical and medical device manufacturers may not provide:
- Reminder items such as pens, mugs, and notepads
- Entertainment and recreation
- Payments to healthcare providers except as compensation for bona fide services
Pharmaceutical and medical device manufacturers would be required to disclose all payments of more than $50 except payments made to healthcare providers for genuine research projects and clinical trials.
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