Senator wants information on Schering-Plough marketing plan
Pharma Compliance Alert, March 19, 2008
Schering-Plough is facing questions from Congress about its plans to boost sales of its cholesterol medication Zetia.
In a letter to Schering-Plough, Senator Herb Kohl (D-WI), chairman of the Senate Special Committee on Aging, asked the company for information on its "49 Plan," in which sales representatives are allegedly asked to wine-and-dine physicians for seven weeks in an attempt to bolster failing sales of the drug.
Kohl wants the company to turn over a written description of:
- The 49 Plan including its stated goals and mission
- The number of sales representatives involved and their compensation
- How the plan will comply with industry guidelines with regard to ethics, conflicts of interest, and provision of information to physicians
- Any information on internal oversight to ensure sales representatives remain in compliance
Kohl gave the company a deadline of March 28 to supply the requested information.
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