Minnesota health system bans pharma logos
Pharma Compliance Alert, January 23, 2008
Pharmaceutical sales representatives won't have to worry about tracking gifts provided to physicians in the Duluth, MN, based SMDC Health System. SMDC is banning all pharmaceutical branded products, including coffee cups, pens, and mouse pads, according to an article in the Minneapolis Star Tribune.
According to the article, SMDC employees turned in more than 18,700 items. Administrators plan to donate the 20 shopping carts full of gifts to a hospital in Cameroon.
The policy also limits where and how doctors and sales representative can interact, and what doctors can accept from them. Pharmaceutical companies can still educate SMDC doctors and patients, but materials and messages must go through SMDC's education specialists.
A spokesperson from the Pharmaceutical Research and Manufacturers of America called the policy "unprecedented and unnecessarily harsh," according to the article.
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