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PPV: Make HIPAA work for you
EHR Connection, September 17, 2007
Every time a patient asks a question about HIPAA, your staff members have an obligation to answer correctly and in compliance with the regulation. HIPAA requires accuracy, but providing that alone is a missed opportunity for your facility. With a bit of extra effort, your staff members could significantly improve your facility's public image by stressing why you comply and how you are constantly working to protect patient information.
"I can't think of the last time I walked into a healthcare provider's office and had them tell me how great they are at keeping my information confidential,'' says Lori-Ann Rickard, JD, a healthcare lawyer for Rickard & Associates, PC, in St. Clair Shores, MI. "They hand you a Notice of Privacy Practices (NPP), and that's it. But there's so much in the news now about privacy . . . I think there are great public relations possibilities in that. You have to do it anyway, and it doesn't cost you anything extra. You're providing a service; why not get the [positive public relations] out of it?''
To read more about how compliance with HIPAA rules can improve your organization's public image, click here.
The cost is $10. Subscribers to the September Briefings on HIPAA can sign on for free access.
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