• E-mail
• Print
• RSS

Marketers still keen on e-mail

Healthcare Strategist Trend Watch, June 22, 2007

According to a survey by Datran Media, 72% of marketing executives plan to boost spending on e-mail acquisition projects this year, and 63% plan to increase expenditures on e-mail retention efforts.

Although marketers face stiff competition from new media elements such as blogs and podcasts, the majority of the 1,500 executives surveyed still will rely on e-mail, the survey says.

There are other challenges facing e-mail marketing campaigns, however; corporate e-mail marketing filters are becoming more sophisticated, catching many promotional e-mails in their nets. Spam accounts for 93% of all e-mail traffic, a 222% increase since November 2005, according to analysis by Postini, an e-mail security vendor.

• E-mail to a Colleague
• Print
• RSS
• Archive