- Home
- » e-Newsletters
Insurer uses Facebook to lure customers
Healthcare Strategist Trend Watch, May 18, 2007
One of the three largest healthcare providers in Kansas is using the popular networking site Facebook to target new customers.
Facebook is the ideal method of advertising for college-age customers, superseding radio and newspaper advertisements, says Cheryl Dillard, director of government relations and communications for Coventry. The online service has more than 23 million active users, according to The Wichita Eagle.
Coventry Healthcare's new array of health insurance plans, called CoventryOne, are intended for students and recent graduates who no longer have coverage under their parents' health plans. Coventry is using Facebook to market the plans at Wichita State, Fort Hays State, Kansas State, and Kansas and Emporia State.
Coventry has seen a 30% increase in traffic at its Web site since the campaign, Dillard says. Final figures will be determined at the end of May.
Most Popular
- Articles
-
- HIPAA Q&A: Flu shot requirement for hospital employees
- HealthDataInsights posts new issues for medical necessity claims
- Q&A: Incidental disclosures and patient privacy
- New FAQ posted on storing laryngoscope blades
- Sneak Peek: Effort underway to establish caseload benchmarks
- Tip: Perform your own internal investigation prior to government audit
- What does case-mix index mean to you?
- HIPAA 5010 deadline extended, but threat remains, says AMA
- HHS task force: Consider privacy, security with text messages
- Capturing all necessary codes for IUD insertion and removal can be challenging
- E-mailed
-
- Featured blog post: Nurses face felony charges after reporting physician to the Texas Medical Board
- What does case-mix index mean to you?
- HHS task force: Consider privacy, security with text messages
- HIPAA Q&A: Flu shot requirement for hospital employees
- Tip: Correctly code bilateral pain management procedures
- Tip: Know the common bunionectomy procedure codes and how to use them
- Code changes should help ease the pain when coding for facet joint injections
- 2012 CPT code changes for ASCs: Shoulder and knee scopes and pain management
- Documentation and coding for toxic metabolic encephalopathy
- News and briefs: UA study links lack of empathy in residents to long shifts
- Searched