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Docs use less offline, more online resources
EHR Connection, May 14, 2007
A lot has changed in just a few years regarding physicians' online behaviors, and anyone using models that are even just two years old will be behind the curve in terms of understanding how physicians gather information today, reports Manhattan Research in its new Taking the Pulse v7.0 study.
"Now that virtually all physicians are using the Internet in some capacity, the focus has really shifted toward understanding the rapidly evolving way in which physicians have incorporated technology and the Internet into the way they practice medicine," Meredith Abreu, vice president of research at Manhattan Research, told HCPro. "We saw a decrease in use of certain offline media sources--as much as 20% in two years--as physicians start to migrate toward online resources for gathering clinical information."
The study also shows how physicians are using and choosing mobile devices and offline information, as well as their level of interest in Web 2.0 technologies such as streaming video, blogs, podcasting, and social networking.
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