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Some kids see food ads 20 times a day

Healthcare Strategist Trend Watch, March 30, 2007

"Tweens," children between the ages of 8 and 12, see more than 20 food advertisements every day, according to a study released March 28 by the Kaiser Family Foundation.

"Food for Thought: Television Food Advertising to Children in the United States," analyzed advertisements and the television viewing habits of children. Tweens averaged 21 ads per day, while those 13-17 averaged 17 ads per day. Children 2-7 years averaged the least number of food ads, at 12 per day.

The food advertisements viewed by tweens and teens were most often for candy and snacks (34%), cereal (28%), and fast food (10%). Four percent of ads were for dairy products and 1% for fruit juices. Fifteen percent of the ads showed children participating in physical activities, such as skateboarding, snowboarding, or basketball.

Kaiser Family Foundation's study was based on 1,638 hours of TV content and analysis of 8,854 ads.

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