- Home
- » e-Newsletters
Patients shift, marketers spend
Healthcare Strategist Trend Watch, March 30, 2007
Hospital competition has always been fierce in metropolitan Detroit, but a new survey shows that hospitals are fighting harder for market share there than ever before.
A survey of 15 Detroit-area hospitals shows that more than $16.5 million was spent on media campaigns in 2006, a jump of more than $6.2 million since 2001. The survey was taken by VoiceTrak, a media measurement service of New York City-based VMS, a media intelligence firm. According to the Detroit Free Press, hospital ad spending rose there more than in any of the other markets examined by VoiceTrak.
Detroit hospitals have seen declining numbers at inpatient facilities, so they have turned their attention to the suburbs, where they are constructing state-of-the-art outpatient facilities. The rise in media spending is a result of this patient shift, David Brudon, marketing director of the University of Michigan Health System, told the paper.
Most Popular
- Articles
-
- Q/A: Billing telemetry daily monitoring
- Credentialing monthly: What is the role of the credentials committee in addressing unprofessional conduct?
- 2010 ICD-9 code updates now available online
- Master modifiers to ensure accurate reimbursement
- H1N1 hits Maine facility
- Radiologist indicted for fraudulently signing reports
- Don’t be scared into silence: Affiliation letter safeguards allow you to disclose more
- National Quality Forum creates standardized set of data for electronic health records
- New report reveals $47 billion in Medicare fraud
- Understand the H1N1 Flu and how to code it
- E-mailed
-
- Credentialing monthly: What is the role of the credentials committee in addressing unprofessional conduct?
- Q/A: Billing telemetry daily monitoring
- Radiologist indicted for fraudulently signing reports
- Revised MS.1.20 'huge improvement', out for comment again
- H1N1 hits Maine facility
- New report reveals $47 billion in Medicare fraud
- Briefings on Outpatient Rehab Reimbursement and Regulations, December 2009
- Hand hygiene rates improved through variety of reinforcement styles
- Press Ganey report: Patient satisfaction increasing across the country
- Residency Program Alert, December 2009
- Searched