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Cosmetic procedures on the rise

Healthcare Strategist Trend Watch, March 23, 2007

Botox isn't just for women anymore.

More than 11.5 million cosmetic procedures were performed in the United States during 2006, according to the American Society for Aesthetic Plastic Surgery (ASAPS). That's a 1% increase over 2005, and practitioners say that nonsurgical procedures, particularly among men, are responsible.

Botox, an injection intended to eliminate lines and wrinkles on the face, is gaining popularity with men, James Stuzin, MD, FACS, president of ASAPS, told HealthDay. In 2006, 2.8 million women received Botox injections, while only 300,000 men did.

Following Botox, the most popular nonsurgical procedures for both men and women were the use of hyaluronic acid (to keep the face plump and reduce wrinkles), laser hair removal, and skin resurfacing, according to ASAPS.

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