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Special edition creates buzz

Healthcare Strategist Trend Watch, March 23, 2007

A special edition of The Fresno Bee, sold in six California counties Wednesday, was expected to raise more than $350,000 for Children's Hospital of Central California.

More than 4,000 volunteers hit the streets in the early morning hours to hawk the special edition, called Kids Day. The papers cost $1, and featured stories about the hospital and its patients. Now in its 20th year, the special edition has raised more than $2 million for the Madera, CA, hospital.

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