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BCBSF announces new concept for insurance retail store

Managed Care Weekly Advisor, February 28, 2007

BlueCross and BlueShield of Florida (BCBSF) announced its plan to establish a retail store for health insurance plans. The store will be called Florida Blue.

Florida Blue will sell health insurance and ancillary products that are currently available through BCBSF, in an effort to support consumers as they navigate the healthcare plan environment.

Click here to read more about Florida Blue.