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Peer support for physicians

Healthcare Strategist Trend Watch, February 9, 2007

Patients aren't the only ones turning to the Internet for support. A new Web site, www.sermo.com, is a social networking site exclusively for physicians. Sermo allows doctors to get advice and insight from their peers, discuss unusual cases, and hear about clinical trials before they are released to the media.

Sermo already has more than 6,000 users, according to Digital Healthcare & Productivity, and physicians are joining at a rate of 400 per week. When a physician registers, Sermo checks his or her credentials and does so again each time they log in. The site says it does so because it wants to "maintain a community exclusively for physicians and dramatically improve patient care."

Some users of Sermo are compensated for their clinical insights and observations, the site says. Financial Institutions provide the compensation to Sermo in return for information that can be sold to financial companies and government agencies.

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