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Women pay more attention to direct mail
Healthcare Strategist Trend Watch, January 26, 2007
Even with the boom of new media, a new study from Baltimore, MD-based Vertis Communications, a marketing research firm, shows direct marketing techniques are still effective, especially when they are aimed at women.
Eighty-five percent of women ages 25 to 44 report reading printed direct mail marketing pieces and 53% of women in that same age group who have access to e-mail report that they read e-mail advertisements.
More information on the survey can be found at Vertis Communications'Web site.
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