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Start! on the right track
Healthcare Strategist Trend Watch, January 12, 2007
The American Heart Association has launched the Start! campaign to encourage Americans to stop sitting in front of the television and start walking for cardiovascular health. An online fitness and nutrition tracker helps participants keep track of what they eat and how much exercise they get. The tracker can provide a summary of calories consumed and burned on a daily basis.
Start! particularly encourages participants to walk, because according to the American Heart Association, walking is the easiest way to start a fitness regiment.
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