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Campaign urges Congressional action

Healthcare Strategist Trend Watch, January 5, 2007

The growing diabetes epidemic has caused the American Diabetes Association to launch a campaign that it hopes will convince Congress to take actions to confront the disease.

The series of ads, which target members of Congress and their staff, feature the image of a ticking time bomb and says, "Every 21 Seconds, Another American is Diagnosed With Diabetes. The Clock is Ticking." The ads direct readers to a new Web site, www.diabetes.org/21seconds, that outlines the actions the ADA hopes Congress will take.

The campaign will appear in print and online publications, including The New York Times, The Washington Post, and publications aimed at members of Congress. Ads will also be placed in Metro stations near the U.S. Capitol.

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