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Women Center changes name, creates marketing campaign
Healthcare Strategist Trend Watch, December 15, 2006
Women's Diagnostic, an Austin, TX-based healthcare provider of diagnostic testing associated with breast cancer, has launched a marketing campaign to create a cohesive identity to go along with its new name: Solis Women's Health. The marketing campaign consists of direct-mail pieces alerting customers to the new name, as well as brochures and print collateral, which have been made available at physician practices around the Austin and Plano areas.
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