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Company predicts Internet ad growth

Healthcare Strategist Trend Watch, October 13, 2006

Internet ad spending will grow 85% between 2005 and 2008, predicts ZenithOptimedia, a media service agency, in its October 2006 Advertising Expenditure Forecast.

The report also predicts that online ad spending will surpass outdoor this year, and will soon overtake radio, too. Smaller advertisers, in particular, are embracing the affordability and targeting capabilities of the Internet, ZenithOptimedia says.

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