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Are you missing a daily opportunity to build your hospital's brand?

Healthcare Strategist Trend Watch, October 13, 2006

Regular, everyday e-mails sent from your employees to staff, physicians, patients, and other stakeholders are an opportunity to promote your organization's brand, according to an article in the October 9 issue of B to B magazine. One quick way to brand routine e-mails is through the use of signatures. In addition to the typical contact information, consider adding your hospital's logo. But be careful when using this technique. The signature should be embedded in the e-mail. If sent as an attachment, it could trigger SPAM filters and anti-virus programs, according to the article.

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