- Home
- » e-Newsletters
Drug companies spend millions in first-year marketing
Healthcare Strategist Trend Watch, September 22, 2006
In the first year a pharmaceutical product is available, its company may spend between $1 million to $50 million on marketing, according to a new report from the Durham, NC-based research firm Cutting Edge Information. The study found that brands with higher sales expectations spend dramatically more than drug companies that have modest revenue goals. Potential big sellers, for example, spent more than $150 million over a three-year span, while smaller niche products spent less than $30 million in that time, according to a Cutting Edge release.
nt
Most Popular
- Articles
-
- HIPAA Q&A: Flu shot requirement for hospital employees
- Running an effective peer review committee meeting
- HealthDataInsights posts new issues for medical necessity claims
- Sneak Peek: Effort underway to establish caseload benchmarks
- Q/A: Coding for telescopic intraocular lens
- New FAQ posted on storing laryngoscope blades
- Tip: Perform your own internal investigation prior to government audit
- HIPAA 5010 deadline extended, but threat remains, says AMA
- HHS task force: Consider privacy, security with text messages
- What does case-mix index mean to you?
- E-mailed
-
- Running an effective peer review committee meeting
- HIPAA Q&A: Flu shot requirement for hospital employees
- HHS task force: Consider privacy, security with text messages
- What does case-mix index mean to you?
- Q/A: Coding for telescopic intraocular lens
- Q/A: Correct use of modifier -PT
- Tip: Correctly code bilateral pain management procedures
- "Wall fountains" may be spreading Legionnaires to patients, visitors
- 2012 CPT code changes for ASCs: Shoulder and knee scopes and pain management
- COT basics to best
- Searched