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Study: 60% of consumers researching weight-loss use the Internet
Healthcare Strategist Trend Watch, September 22, 2006
According to a study by the Reston, VA-based Internet analyst comScore Networks, 60% of weight-loss consumers now utilize the Internet to find condition-specific information, including options for healthy eating or nutrition, and details on specific weight-loss programs. Additionally, 53% of those surveyed reported visiting a Web site specifically to find information on weight-loss drugs. The study's authors concluded that consumers turn to the Internet when seeking information requiring specific details, and when seeking resources that engage them in managing their condition, according to a comScore release.
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