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Communication guide helps close the cultural gap

Healthcare Strategist Trend Watch, August 18, 2006

America's Health Insurance Plans (AHIP), the national trade organization based in Washington, DC, has published an online guide called "Communication Resources to Close the Gap." The guide aims to help the healthcare industry address disparities in care for culturally and racially diverse populations by offering tools and resources to incorporate culturally and linguistically appropriate messages into everyday communications with consumers. It is based on the premise that the use of clear and proven approaches to health communications can reduce disparities and improve health care quality. The free guide is available at www.ahip.org.

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