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Smoking prevention campaign wins legal battle and gains momentum
Healthcare Strategist Trend Watch, August 11, 2006
The American Legacy Foundation recently won a legal battle with Lorillard Tobacco Company, which said the foundation's smoking prevention campaign, "truth," unfairly attacked tobacco companies. But this month the Delaware Supreme Court disagreed, ending Lorillard's long battle to have the national ads pulled and the foundation shut down.
The "truth" campaign, launched in February 2000, is the largest national youth smoking prevention effort and the only national campaign not directed by the tobacco industry. The campaign exposes marketing tactics of the tobacco industry, and claims to tell the truth about addiction with a goal of helping teens to make better, more informed choices about tobacco use. Many campaign ads are developed from actual tobacco industry documents, giving teens a window into cigarette advertising aimed directly at them.
With the lawsuit behind them, the campaign will continue as scheduled with three more television and radio ads, which are currently in production. For more information on the campaign, visit www.americanlegacy.org.
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