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Google feature helps find health-specific information

E-Health Trend Watch, July 28, 2006

A Google feature for finding health information is appearing in beta form on the Internet, suggesting that a full-scale launch of the feature is in the making. Typically, Google unveils new features by making them available in a limited geographic area for testing purposes, followed by a general release.

Given the number of sightings by Google users, it appears that the feature is well into its testing phase. An increasing number of search engines are trying to increase advertising revenue by focusing on the quality of their search results instead of the number of Web sites searched. Search engines get paid whenever a consumer clicks on an ad alongside search results.

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