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Odin Media launches laserlinx

Healthcare Strategist Trend Watch, July 28, 2006

Odin Media, LLC announced today the launch of its new line of affinity marketing products called laserlinx. Laserlinx is a series of custom-branded, CD-ROM-published, best-of-the-Web guides on consumer-focused topics, which serve as a platform for marketers to deliver a variety of marketing messages and tools ranging from video ads to coupons and sweepstakes, according to a release.

"With laserlinx, we give marketers the opportunity to 'own' an information category, to brand it, and to deliver it directly to their target consumers along with their multimedia marketing message," Odin Media CEO Usher Winslett said in a statement. "And we've designed laserlinx guides to be produced in many different sizes, shapes, and packaging styles to accommodate any type of promotional campaign - direct mail, magazine insert, event premium, gift-with-purchase, in-pack/on-pack, and more."

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