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Outdoor ad buys go online

Healthcare Strategist Trend Watch, July 21, 2006

The Outdoor Advertising Association of America (OAAA) plans to build an online system for buying and selling inventory, according to a release from the trade organization.

The new system will cut down on the "manual work and errors that result from paper transactions between media companies and media buying and advertising agencies," Stephen Freitas, OAAA's chief marketing officer, said.

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