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Forecaster lowers spending estimate
Healthcare Strategist Trend Watch, June 30, 2006
Widely known as the dean of ad forecasters, Robert Coen has lowered his estimate for growth in ad spending in the U.S. this year, according to The New York Times. Coen, senior vice president and forecasting director at New York City media services firm Universal McCann, attributed the reduction to continued weak demand for ads in local media, along with soft demand from national advertisers in media such as newspapers.
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