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New Empire marketing campaign highlights quality docs
Healthcare Strategist Trend Watch, June 27, 2006
The New York City-based Empire Blue Cross Blue Shield has launched a new marketing campaign trumpeting the health insurer's distinction of having the most doctors in New York Magazine's annual "Best Doctors" issue. Of the doctors on the magazine's list, 55% are available to Empire members, and this total is 3% more than Empire's nearest competitor, according to a media release.
The "Empire Loves Repeating Itself" campaign communicates the message that Empire has a history of offering more of the "best" doctors in its network than other health plans in the New York metro region. The advertising campaign was developed by McCann Relationship Marketing, and runs in the June 19th print and online editions of New York Magazine.
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