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Leading market research professionals focus efforts
Healthcare Strategist Trend Watch, June 27, 2006
Representatives from the Chapel Hill, NC-based research firm Best Practices, LLC said results from a recent study show that to support category mastery, leading market research organizations focus their professionals on small product clusters, according to a media release. The study showed 71% of healthcare companies simultaneously support just one to five products.
The study, which examined 85 companies across 20 industries, found that
64% of benchmark partners manage 20 projects or less per year
50% of market research organizations provide one to three weeks of annual training
65% of health care companies invest $300,000 to up to $5 million in market research investment per market research professional
70% of companies employ decentralized market research structures and yet don't train on critical skills to make cross-functional, decentralized structures work
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