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Wanted: Clear healthcare information
Healthcare Strategist Trend Watch, June 2, 2006
A new award plans to honor healthcare organizations that clearly communicate information to consumers. Art Plus Technology, a Boston-based firm that specializes in designing and implementing healthcare communications systems, announced the Insight Awards for Customer Advocacy on May 25.
"Just about everyone agrees that the healthcare industry needs to improve the communications that are provided to consumers," Elizabeth Gooding, CEO of the technology firm said in a press release. "Study after study reports that Americans rank their healthcare communications as the most confusing documents they receive. And with the consumer-directed plans gaining momentum, things could get even more complicated and confusing. But we also see some organizations making serious efforts to improve this situation."
The rules and entry form are online at www.artplustechnology.com. The deadline to submit entries is June 15.
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