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GE launches marketing campaign to transform healthcare delivery
E-Health Trend Watch, May 26, 2006
GE launched a marketing campaign called "Healthcare Re-Imagined." The campaign highlights GE's ability to leverage technological and biological breakthroughs to transform healthcare delivery. Television commercials focus on the benefits of early health and the advances that GE has made in early detection. The campaign also includes print and Web advertising. The ads attempt to illustrate how GE Healthcare helps clinicians diagnose, inform, and treat.
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