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Group takes aim at prescription drug ads

Healthcare Strategist Trend Watch, March 17, 2006

Commercial Alert, a nonprofit organization that takes aim at over-commercialization, has launched a new Web site devoted to ending direct-to-consumer prescription drug advertising in the U.S. "The purpose of the website is to educate the public about the dangers of prescription drug advertising, and to mobilize thousands of Americans to voice their opposition to the ads," the organization said in a statement.

Visitors to the site (www.stopdrugads.org) can send an e-mail to members of Congress urging them to "stop DTC prescription drug ads . before they create another Vioxx catastrophe." The sender must provide information including his or her name, address, and e-mail address, which the organization uses to add an electronic signature and to forward the e-mail to the correct representative.

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