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Keep your business on track, improve accountability

Radiology Administrator's Compliance and Reimbursement Insider, August 1, 2005

The key to successful management is accountability. Without accountability, it is difficult to keep your company's mission on track, employees moving forward, and the business performing at its best, said Marc Halley, MBA.

Halley spoke during the Radiology Business Manager's Association meeting in Las Vegas in June.

Everyone within an organization must be accountable--from the top down. To accomplish this, the sponsors or the heads of an organization must

  • set appropriate expectations

  • establish a vision and strategy that can be implemented

  • set policies that support expectations, vision, and strategy

  • ensure capable management

  • eliminate barriers to implementation

  • hold management accountable to deliver desired results

    In addition to setting expectations, they must also overcome barriers. To many people, accountability carries a negative connotation. However, Halley doesn't see it that way. "We cannot use accountability as a method to get rid of someone," said Halley.

    An organization must have "pure motives"--which is the goal of improving the business--to establish a true culture of accountability, he said.

    Beyond accountable administration and management, it is critical that you have a strong team of employees who work to bring about change. "If we harbor 'C,' or average players it's tough to create a culture of accountability," said Halley.

    Identifying weak employees

    Halley offered a simple tool that is designed to help managers determine how employees are affecting their organizations. Managers should think about each person on staff and determine whether he or she is

  • motivated and able to perform the job

  • motivated but not able to perform the job

  • not motivated but able to perform the job

  • not motivated and not able to perform the job.

    Put each of your employees in one of these categories. Then determine whether you can train them to rise to the needed standards or whether you might need to seek out new members for your team. Your organization should look to hire and retain only "A" players and reassign or fire those who are not meeting that standard.

    Setting expectations

    As important as it is to track employee performance, you must first set clear expectations and goals.

    It's impossible to hold people accountable if you don't have a solid grasp of what staff are expected to do and when they are supposed to do it. It is critical to establish

  • timelines

  • specific and clear outcome expectations

    Employee progress should be tracked regularly. "Everybody needs to be held accountable weekly by somebody," said Halley.

    Successful delegation

    Delegation can be used as a means of establishing accountability, said Halley. Managers should assign tasks to employees and track performance. But keep in mind that delegation is not

  • abdication of responsibility

  • laziness on the part of the manager

  • dumping on subordinates

  • loss of control

  • decision avoidance

  • an ego trip

    Effective delegation provides training and development opportunities for your employees.

    It should also help allocate resources to help achieve your organization's goals, said Halley.

    Effective delegation begins as part of short-term planning.

    The manager must decide what tasks can be delegated and set goals regarding the desired outcome and the time frame required to achieve that outcome. It should also be decided who the delegate will be.

    After making these decisions, the manager should

  • decide how to communicate with the selected individual regarding the task

  • meet with the candidate to discuss the assignment and expectations

  • seek input from the candidate about how the task can be accomplished

  • define checkpoints for holding the candidate accountable and to provide coaching

    Barriers to accountability

    Holding employees accountable isn't as easy in practice as it is in theory. There are several barriers, said Halley.

    Attitude is often one of the major barriers to achieving a culture of accountability. Many employees will have the attitude that "this isn't high school, [I'm an adult]," said Halley. Others barriers include the following:

  • The organization's culture emphasizes freedom.

  • Employees feel entitled (e.g., they feel that the employer owes them because they work there).

  • Risk aversion. Employees know accountability is a risky proposition.

  • Retention of C-level employees. Managers who are C-level employees might surround themselves with similar people. This presents a problem when managers are looking to improve performance. C-level players may also be retained out of loyalty.

  • Personal agenda. People have their own motivations and goals.

  • Leniency bias. Managers aim to be nice and fair at the expense of productivity.

    You must be willing to confront these issues to establish a culture of accountability.

    Halley listed the following benchmarks that indicate whether an organization has truly attained a culture of accountability:

  • Clear targets and timelines are established for the organization, teams, and individuals. A-leaders hire and retain only A-players.

  • Performance measurement mechanisms are in place for every individual and team, and for the organization as a whole.

  • Progress toward the target and timeline is documented and discussed in weekly accountability sessions for individuals and teams

  • Progress toward the target and timeline is documented and discussed at the organizational level at least monthly

  • Sponsors and implementers actively and objectively identify and eliminate barriers to achieving the target and timeline monthly

  • Targets are achieved by the timeline

  • New targets and timelines are established n

    Insider source:

    Marc Halley, MBA, president and chief executive officer of Ambulatory Management Services, Inc., Westerville, OH.

    Editor's note

    In the July issue of RACRI, the p. 7 story "Designated Coders can Perk up your Bottom Line" indicated that "there is not much specific training available for radiology coders." We received several responses from readers who pointed out that there are in fact a number of training resources available, including a certification program for radiology coders.

    In addition to the radiology coding seminars and educational coding products offered by the Radiology Business Management Association, there are also a number of other resources offered by the American College of Radiology, the Society for Interventional Radiology, and other resources.

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