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Public relations: Does your reputation need a makeover?
Healthcare Strategist Trend Watch, August 12, 2005
Why are some hospitals--including small, regional facilities--included on "best" lists while others are not? There are many criteria for making these lists, including financial performance, outcomes, and quality. But another, more elusive factor is also at play: reputation. Not every facility can be the best, of course, but actively managing your facility's reputation still makes good business sense.
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