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Web strategy: Put the user first

Healthcare Strategist Trend Watch, August 12, 2005

Is your organization's Web site a hodgepodge of content and features that are difficult for users to navigate and don't make strategic sense?

The problem with a casual, piecemeal approach is that the features aren't based on what the site's users want and need.

The best Web sites and portals are organized, cohesive, and strategic. And they're developed by surveying consumers, testing the site, and analyzing how the functions may be optimized to provide a marketing advantage to the organization.

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