HCPro Extends Reach to Healthcare ’’C-Suite’’ and Marketing Executives

Press Releases, August 8, 2005

 

MARBLEHEAD, Mass.--HCPro today announced its fifth acquisition of 2005 with the purchase of four healthcare newsletters from The Business Word, Inc., a Centennial, CO-based publisher. The acquisition broadens HCPro's reach to healthcare marketing professionals and the healthcare executive-level suite, also known as the C-Suite.

This acquisition follows HCPro's acquisition in May of five monthly newsletters and four companion email newsletters targeting the Healthcare C-Suite from COR Health of Santa Barbara, CA.

"The Business Word acquisition expands on the platform created by the COR Health deal," explained HCPro President/CEO Bruce Guzowski. "We are committed to the healthcare C-Suite and we will continue to look for other acquisition and partnering opportunities in this area."

The subscription newsletters are:

  • Healthcare Advertising Review

 

  • Health Care Strategic Management

 

  • Profiles in Healthcare Marketing

 

  • Hospital Materials Management

 

Three of the four newsletters are read by marketing/public relations/business development professionals. Two of the newsletters count C-Suite among their readership. Additionally, the Hospital Materials Management newsletter is aimed at materials managers and vice presidents, directors, and managers of purchasing, creating a new publishing market for HCPro.

"I'm pleased that HCPro, through its acquisition of these publications, is making a strong commitment to serve the needs of top decision-makers in hospitals," said The Business Word's Chairman, Donald E.L. Johnson.

Terms of the transaction were not disclosed.

ABOUT HCPRO, INC.

HCPro, Inc. meets the specialized information, advisory, and education needs of the healthcare industry by providing need-to-know information products in a variety of formats and media, including newsletters, books, videos, audioconferences, and online courses. In addition, HCPro provides seminars and consulting through its consulting division, The Greeley Company.


Contact:

     HCPro, Inc.
     Matthew Cann, 781-639-1872, Ext. 3233
     mcann@hcpro.com