HCPro, Inc., Announces Unique Custom Publishing and Marketing Tools for Pharmaceutical, Medical Device, and Health Care Advertising Firms

Press Releases, May 28, 2003

May 28, 2003-Marblehead, MA-HCPro, Inc., the premier publisher of regulatory and management information for health care professionals, is announcing a unique line of custom publishing and marketing tools to reach physicians, pharmacists, administrators, and other health care professionals around the nation. HCPro's new custom publishing Web site (http://www.gohcpro.com) was launched this past month.

Pharmaceutical, biotechnology, medical device, and health care advertising firms can boost their product sales, increase brand awareness, and enhance marketing ROI simply by tailoring or sponsoring HCPro's award-winning publications and content, or by using HCPro's content team to develop unique new publications or products.

"HCPro Custom Publishing offers health care marketers a powerful and unique means of communicating with physicians, pharmacists, and senior health care executives," said Bruce Guzowski, HCPro's president and CEO. "Because these audiences read and value on our need-to-know content, it drives high-quality marketing impressions and helps marketers increase brand awareness and loyalty."

HCPro can create a wide variety of sales and marketing tools for pharmaceutical and health care companies, including:

  • Monthly print newsletters, e-mail newsletters, books, videos, annual live audioconferences, annual off-site seminars, and online education courses (many with CE credits)
  • Customized magazines, brochures, pamphlets, newsletters, books, signs, posters, flyers, and more
  • Training modules, videos, and online learning courses
  • E-mail newsletters going out to hundreds of thousands health care professionals each week
  • Licensed health care regulatory and management content, written by our award-winning journalists. Choose from feature stories, news analysis, how-to tips, ask-the-expert columns, compliance advice, health care cartoons, and more
  • Sponsorship and marketing programs to test market your products with our many segmented lists
  • National seminars and audioconferences

HCPro's areas of expertise include regulatory and management information focused on pharmaceuticals, risk management, regulatory compliance, physician practice management, patient safety, medication safety, medical records / health information management, accreditation, credentialing / privileging, HIPAA, DHHS / CMS / OIG, FDA, JCAHO, OSHA, medical staff leadership, facility and device safety, skilled nursing facilities, OB / GYN, and clinical trials compliance.

For more information on health care custom publishing solutions, a sample kit, or to request a proposal, call Jim Miller, director of custom publishing at 866/522-8368. Or e-mail Jim at jmiller@hcpro.com. Or go to HCPro's custom publishing Web site at http://www.gohcpro.com.