HealthLeaders Media Breakthroughs: The Impact of Personalized Medicine Today

Press Releases, May 3, 2010

The promise of personalized medicine is here now, and its impact on healthcare organizations, physicians, and patients is beyond experimental. HealthLeaders Media Breakthroughs: The Impact of Personalized Medicine Today profiles progressive health systems that are bringing together medical researchers and physicians to write the prescription for the practical benefits of personalized medicine that will improve the frontlines of healthcare delivery. Personalized medicine is where genetic testing, health IT, and patient-centered care intersect—and where high-value healthcare will live in the foreseeable future.

Produced in collaboration with PricewaterhouseCoopers, this comprehensive industry intelligence report is available for complimentary download at

"Personalized medicine is not new. It has been a goal and focus of healthcare providers for some time, but what is so exciting is the convergence we are about to see of science and clinical practice that could lead to incredible advances for the patient. Imagine knowing before you took a cancer treatment whether it would be effective for you," says Jim Molpus, Strategic Relationships Director for HealthLeaders Media and co-author of the report.

The full report--which includes four case studies, the highlights of a roundtable discussion, interactive charts, and embedded audios and videos--is a dynamic, multimedia-rich PDF that offers:

  • Critical solutions from the executive teams at Beth Israel Deaconess Medical Center, The Ohio State University Medical Center, Partners HealthCare, and Vanderbilt University Medical Center
  • A look behind the trends with interactive charts and graphs
  • Insights from more than 20 healthcare executives
  • Live links to hear and view executives' advice in on-demand audio and video clips

To find out more about all HealthLeaders Media Breakthroughs reports and to sign up to be alerted about upcoming offerings, go to

For information on collaboration opportunities contact Paul Mattioli, 800/639-7477, or e-mail him at

HealthLeaders Media is the recognized brand leader in the healthcare arena, providing information and guidance on industry trends and real-world solutions for senior executives. HealthLeaders Media offers unmatched access to all areas of healthcare business intelligence through a suite of unparalleled products and platforms. With award-winning, original editorial content, HealthLeaders Media is the trusted source for 200,000 subscribers in print and online. HealthLeaders Media Breakthroughs joins a suite of digital offerings via HealthLeaders Media Online is the healthcare industry's destination of choice for online news and analysis. The Web site provides intuitive navigation across the 10 major areas of the industry that HealthLeaders Media covers. These topics include: leadership, finance, technology, physicians, community hospitals, health plans, marketing, quality, HR, and nursing.