Minimize mistakes when responding to the media
Briefings on HIPAA, September 1, 2008
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It doesn’t matter whether your facility is located in a large U.S. metropolitan area or a small town: A media presence exists nationwide. And when newsworthy events occur, or you admit newsworthy patients into your hospital, media members will surely buzz around your lobby and pepper your phone lines, in search of information.
All hospitals, small and large, must develop and enforce strict rules that guide staff members who receive media requests for information.
A well-written policy is only the beginning; staff members must be informed and disciplined to ensure that they respond appropriately to persistent members of the media trying to scoop the competition.
After all, “the media can be pretty persuasive sometimes,” says Kate Borten, CISSP, CISM, president of The Marblehead Group in Marblehead, MA.
This is an excerpt from a member only article. To read the article in its entirety, please login or subscribe to Briefings on HIPAA.
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