PPV: Fundraising, marketing, and the privacy rule
HIM Connection, March 11, 2008
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Healthcare providers that remain ignorant of HIPAA's rules regarding fundraising and marketing do so at their own peril, industry experts say. Unheeded, the rules could come back to bite them.
Patient authorization is unnecessary when using PHI for treatment, payment, or healthcare operations, but it usually is a requirement when the intended use is for other purposes. Consequently, providers that engage in fundraising activities or market their services and programs need to understand these rules thoroughly.
"It's discouraging that the healthcare industry still doesn't get it," says Kate Borten, CISSP, CISM, founder of The Marblehead Group in Marblehead, MA.
Editor's note: For more information on fundraising, marketing, and privacy rule, visit http://www.hcpro.com/content/205432.cfm. This article appears in the March 2008 issue of Health Information Compliance Insider and Briefings on HIPAA. You may purchase a copy of the article for $10 by clicking the link above.
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