Home Health & Hospice

Surveyed senior care experts call home health top elder service after recession

Homecare E-News, March 16, 2015

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The recession elevated the attractiveness of home-based services more than any other model of senior care, according to the overwhelming majority of industry experts recently polled by international design, planning, and consulting firm, Perkins Eastman.

The report on the survey, entitled Senior Living 2015: An Industry Poised for Change, aggregates and analyzes the opinions of roughly 200 senior living stakeholders—including industry consultants and leaders at major not-for-profits—on the evolution of four major interest areas in elder care since the recession:
  • Industry trends
  • Healthcare and senior living convergence
  • Memory support
  • Neighborhood and small house programs
Among the most staggering results: When asked how current senior services and housing models compare to their pre-recession standing, 84% of respondents called home-based care more attractive now—a consensus that pegged home health as the service model with the most improved appeal.
 
In the same vein, at-home community networks are also seen as more attractive now, according to 63% of respondents, a percentage that positioned it as the second most improved in appeal, along with memory support in assisted living—a market that the survey revealed is blowing up. Almost 70% of respondents were in the process of creating new assisted living programs tailored to residents requiring memory support, while nearly 25% were providing memory care for patients across all healthcare settings.
 
Another major trend anticipated by close to 80% of respondents: the convergence of healthcare and senior living to accommodate new reimbursement and care delivery models that emphasize coordination along the healthcare continuum to boost patient outcomes (e.g., accountable care organizations and bundled payments). Although 74% of respondents currently have minimal relationships with healthcare systems and only 10% have a bona fide healthcare partner today, 50% see a future partnership on the horizon.
 
Based on these results, the survey report’s authors recommend providers who care for large elder populations begin diversifying their offerings with more “pay as you go” and home-based service options. They also urge providers to position for healthcare partnerships and to keep an eye toward memory support programs, which are picking up speed throughout healthcare and may pose increasing competition down the line.
 
To access the full survey report, click here.

This is an excerpt from a member only article. To read the article in its entirety, please login.