• E-mail
• Print
• RSS

NKF announces public service campaign to raise awareness of CKD

Credentialing Resource Center Connection, August 25, 2005

Want to receive articles like this one in your inbox? Subscribe to Credentialing Resource Center Connection!

The National Kidney Foundation (NKF) this month launched a radio and television public service campaign to raise awareness of chronic kidney disease, a condition that afflicts one in nine Americans though most don't know they have it, the organization announced August 15.

The spots focus on the lack of symptoms of early kidney disease and the need for those at risk to be tested. They ask viewers and listeners whether they'd notice if they were missing half of their friends or their money and similarly, half of their kidney functions. The ads suggest that although most people think they'd notice, they in all likelihood would not be aware that their kidneys were operating at half-function.

"The earliest sign of kidney disease is a very small amount of protein in the urine that cannot be detected unless the urine is tested," said NKF President David Warnock, MD. "We now know that early detection and treatment, including diet and medication, can slow down the progression of kidney disease and prevent further damage in some cases."

Want to receive articles like this one in your inbox? Subscribe to Credentialing Resource Center Connection!

• E-mail to a Colleague
• Print
• RSS
• Archive