Working with the media
Compliance Monitor, November 16, 2005
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Facilities should have a plan in place for working with the media before a major event occurs. Have materials ready ahead of time and designate a point person. Your facility should have a package of positive information and a history of your facility ready to go, in case bad publicity should strike. Establish media contacts ahead of time. That way, if a negative story is brewing, you'll have a venue to encourage a more positive story.
Think about who a local reporter is mostly likely to call. Chances are, it's a person with whom the reporter already has contact, such as a public relations or marketing staff member. Before an event unfolds in the press, let this person into the loop, so he or she will know what to expect.
This tip is excerpted from Strategies for Health Care Compliance.
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